KOLKATA: Buoyed by the response to its test-marketing of appliances, battery major Eveready Industries India Ltd is now eyeing newer segments. ``We have already launched items like mixer grinder, juicers, ceiling fans, irons and recently winter appliances like geysers and room heaters and response has been positive”, company managing director Amritanshu Khaitan told The Hindu, adding that the test-marketing has been done in the North and East and `` the entry has been positive for the brand.” Pointing out that the company was now eyeing the air-purifier segment in which it sees good traction in view of growing air pollution, he said that by 2017-18, EIIL is targetting a contribution of around six per cent from appliances. Since appliances are mainly discretionary purchases they have been impacted by demonetisation . “Just when they had begun doing well came the demonetisation drive but the recovery is already evident” according to Mr Khaitan. For some years now EIIL has been t...