With this, the country has earned the distinction of becoming the first cruelty-free cosmetics zone in South Asia. With its ban on the import of animal-tested beauty products, India becomes the first cruelty-free cosmetics zone in South Asia. Humane Society International-India’s (HSI) “Be Cruelty Free” campaign is celebrating a historic victory for animals as India bans the import of animal tested cosmetics. Coming just a few months after implementation of a national ban on cruel cosmetics testing in India’s labs, the import ban now makes the country the first cruelty-free cosmetics zone in South Asia and an example for other nations to follow, Ms. Norma Alvares, People for Animals, told The Hindu on Wednesday. The ban comes in the form of Rule 135-B that states that no cosmetic that has been tested on animals after the commencement of Drugs and Cosmetics (Fifth Amendment) Rules, 2014 shall be imported into the country.” The notification will come into effect on Novem